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In the book "From Complexity to Simplicity", authors Simon Collins and Melvin Jay, present a thesis in which complexity shouldn't necessarily mean "complicated", nor simplicity equals "simplistic". In their own words: "Complexity is slowing companies down, costing them on average 10% of their profits. Based on cutting-edge research, this practical 'how to' guide will show businesses how to remove complexity to boost profits and morale."  The trick is to focus on the excess complexity and to avoid oversimplifying things. That's where the theory requires some art and experience to be appropriately implemented.

 You most likely have seen a diagram like this. It makes its appearance quite often in LinkedIn and other blogs focused on sharing the "5 secrets of entrepreneurial success", or "8 steps to world dominance". The point here is that the diagram is very simple, if you know basic logic and the concept of intersection, but in reality, trying to reduce success to just a few steps is rather simplistic. No matter how carefully you try to abide by a limited set of rules, guidelines or principles, decision making is at its best an intellectual and emotional process that relies in current circumstances and a lifetime set of experiences.

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There has been a tremendous effort by the aquaculture industry to limit the ratio of fish meal inclusion. Considering that over the last two decades, capture of forage fish has remained flat, and that aquaculture has grown an average of 8% annually, it has been a first priority to remain competitive. Prices have increased faster than any other protein source used for feed. Still, the overall share of fish meal, and for that matter, fish-oil, consumed in aquaculture is at the top, in an almost exclusive use, and practically the net use of forage fish has been to support this industry. Only a small portion of fish meal use remains in highly specialized starter formulations and pet food